“Um website é indexado a partir do seu próprio conteúdo. As palavras-chave sob as quais este será indexado, são obtidas da “destilação” desses mesmos conteúdos. Serão os termos ou palavras encontradas em determinados locais, contextos, frequência, ou com determinado tipo de formatação, que constituirão o seu potencial de indexação.”

O objectivo do on page SEO pode resumir-se a “fazer coincidir termos-de-pesquisa com os conteúdos textuais do website”.

Para que isto se consiga é necessário pensar como o seu cliente e imaginar que termos-de-pesquisa ele poderá utilizar para determinado produto ou serviço. Serão esses termos-de-pesquisa que deverá utilizar como “palavras-chave” nos conteúdos do seu site.

Tenha em consideração que

At work I am the webmaster of a couple of hundred WordPress blogs from our clients. This allows me to get a lot of information about whats going out out there in terms of spam.

Lately there is a new comment spam technique that has greater chance of success then the previous ones i’ve seen so far:

1. An insight into Google’s 200 ranking factors

Last week, Google’s Eric Schmidt said that listing Google’s 200 ranking factors would reveal business secrets. Although Google does not officially publish their ranking algorithms, there is something that you can do to crack Google’s secret algorithm.

Google’s 200 ranking factors

Google uses about 200 ranking factors to determine the position of a web page in the search results. Unfortunately, Google does not reveal the list of ranking factors and how exactly they are weighted.

Google’s ranking formula is a business secret. The problem is that your web pages must have all of these 200 elements if you want to see your pages on Google’s first result page.

Which factors are important to Google?

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How to get more visitors with Google Instant search
Last week, Google released Google Instant. You have to adapt to this change if you don’t want to lose many website visitors. In this article, we’ll explain what Google Instant is and you’ll learn what you can do to benefit from the change.

What is Google Instant?
Google Instant is Google’s new way to display search results while the user is typing the query. Google tries to complete the query during the input.
For example, when you enter “bike h” then Google will display the results for the keyword “bike helmets” because Google thinks that this is the most likely query.
Google Instant will not display the search results for the keywords “bike h”, which are totally different. If you want to get the results for “bike h”, you have to click the search button.
What does this mean for your website?

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Check this cool and simple visual-guide about SEO: www.bloggingpro.com/wp-content/uploads/2010/07/seo-infographic-bpro.jpg

Source: www.bloggingpro.com/